The 411 on how to thrive in today’s marketing environment…

SEO

Content Marketing

SEO leads have a 14.6% close rate, whereas outbound leads (direct mail, print advertising, etc.) have a 1.7% closing rate.

Content marketing produces over 3x as many leads as outbound marketing and costs on average 62% less.

Reviews Matter

94% of consumers say that an online review has convinced them to avoid a company.

79% of shoppers trust online
reviews just as much as personal recommendations.

Nearly 70% of online customers look at an online review before making a purchase.

Businesses with one negative review on the first page of search results risk losing 22% of their customer base.

Blogging

Additional Strategies

Businesses whose websites include a blog get 126% more lead growth than those whose don’t.

CRO strategies have helped businesses achieve a 223% increase in ROI

Businesses who prioritize blogging are 13x more likely to see positive ROI

Using good targeting and testing strategies can boost your conversion rates up to 300%

Sites with blog content have 436% more search engine indexed pages than sites without blog content.

74% of CRO programs increase sales.

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